TCF v2.4 (IAB)
IAB TCF v2.4 certified, with a vendor list workflow that stays under control as the ecosystem grows.
The IAB Transparency and Consent Framework is what makes European ad tech interoperable — but the vendor list moves fast, the framework updates faster, and most CMPs treat those changes as invisible ships-when-it-ships events. Gravito treats every framework change as a first-class event, versioned, previewable, rollback-able.
What the platform gives you.
Officially IAB TCF v2.4 certified — with a migration path to future versions built into the platform.
Every vendor list update surfaces as a versioned diff in the dashboard before it ships to production.
Central purpose library ensures the same text renders on every property, in every language, at every version.
TCF strings and Consent Mode v2 signals stay aligned — no divergence, no modelled-conversion mystery.
What we hear from teams like yours
- Vendor list updates ship silently and break downstream reporting
- Purpose text is inconsistent across properties in the same portfolio
- TCF version transitions are painful and often behind schedule
- Global vendors and regional vendors are hard to reconcile
Silent vendor list changes are how most TCF implementations quietly break.
Gravito treats every IAB vendor list update as a first-class event, with a versioned diff in the dashboard before it ships. Preview which purposes each vendor claims. Preview which vendors were added or removed. Preview which purpose text changed. Then decide when to promote.
- ◆ Every vendor list version stored with a diff view
- ◆ Preview before promote — never ship blind
- ◆ Rollback path if a downstream integration breaks
The same purpose reads the same way on every property.
The central purpose library is where marketing, legal and product agree on what each purpose actually communicates. That agreed text is then rendered — in every language — on every CMP surface across your portfolio. No drift between properties.
- ◆ Central purpose library shared across every property
- ◆ Localised text managed by language, versioned per purpose
- ◆ Legal review flows before text goes to production
What customers see
TCF that stays under your team’s control
TCF v2.4 is not a checkbox. Gravito treats vendor list changes as first-class events with a versioned audit trail so nothing ships silently — and your downstream reporting stays honest.