Media & Publishers
A consent, identity and monetization stack built for publishers who need addressability without compromising on trust.
The publishers we work with — most of the biggest names in Nordic media — face the same three problems at once. Consent that hurts both reach and yield. A post-cookie addressability strategy still living inside vendor pitches. And ad inventory being eroded by AI-agent traffic that most analytics tools still can't see. Gravito is what happens when all three problems get solved on one platform.
What the platform gives you.
The Nordic publishing industry runs on Gravito. Every product decision in the stack traces back to a customer conversation.
The CMP and the identity graph share one source of truth — so consented sessions become addressable inventory in the same page load.
Gravito Human Detection tags every session before the ad stack loads. Buyers price against real humans, not gross impressions.
TCF v2.4, GPP, GDPR, ePrivacy, Google Consent Mode v2 — all supported natively. UID2, ID5 and EUID interoperability out of the box.
What we hear from teams like yours
- Consent rates hurt reach and hurt yield at the same time
- Post-cookie addressability strategy is still a set of vendor pitches
- Ad quality is being eroded by AI-agent traffic that analytics can't see
- Editorial and commercial teams can't agree on how to instrument
Consent that respects the reader — and unlocks the addressability you need.
Gravito CMP is IAB TCF v2.4 certified with a persistent consent store that triggers the banner less often than conventional CMPs. Readers see fewer interruptions. Publishers get a higher share of addressable, consented sessions to run against. Both sides win.
- ◆ Persistent consent storage — 25% more effective than conventional CMPs
- ◆ Fewer re-prompts on return visits, higher aggregate consent rate
- ◆ Banner variants tested on live traffic, safely, with legal guardrails
Addressability without the third-party cookie scaffolding.
Publisher Network IDs are a shared, deterministic identity layer across your network — signed-in traffic gets deterministic identity, signed-out traffic gets probabilistic identity. Interoperable with UID2, ID5 and EUID, and tested against real Nordic auction traffic.
- ◆ Shared identity graph across every property in your network
- ◆ One login — many properties — one addressable reader
- ◆ Prebid module ready for header bidding, tested on real inventory
The Human Signal in the bidstream.
Every session is tagged human, bot or AI agent at the edge, before your ad stack initialises. That signal travels into your Prebid module and your Google Ad Manager configuration — so buyers can price against sessions that are verified human and verified consented.
- ◆ Real-time classification per session, sub-100ms at the edge
- ◆ Traffic quality broken down by channel and by campaign
- ◆ Alerts when a specific campaign is shipping abnormal traffic
What customers see
Built with publishers, for publishers
The Nordic publishing industry runs on Gravito. That’s not a positioning line — it’s the source of every product decision in this stack. Consent, identity, monetisation. One platform, tested against real publisher traffic, with a team that’s been through the last five industry transitions with the customers who set the bar.
Where to start
This is how to do cookie consent properly — a modular, enterprise-grade CMP with built-in identity resolution.
See what your analytics hide — bots, scrapers, LLM agents and low-intent sessions, broken out per channel.
A shared, addressable identity layer for publishers that survives the cookie deprecation curve.
Know which of your visitors are human — before anything else loads. The Human Signal, available on the data layer in the first page load.