eCommerce
Higher opt-in, cleaner attribution, richer customer profiles — the entire data foundation eCommerce marketing needs.
eCommerce teams live and die on match rate, attribution accuracy and repeat-buyer identification. Every quarter Consent Mode v2 works differently, every quarter the browsers get more aggressive with third-party storage, every quarter your CAC ticks up. Gravito is the platform that makes match rate a trend that goes up, not down.
What the platform gives you.
Gravito Data Platform resolves customer identity across sessions, devices and domains — signed-in and anonymous — into one persistent profile.
Server-side sync to Meta CAPI, Google Ads Enhanced Conversions and TikTok Events API. The signal matches the CRM. Attribution stops lying.
One place for the customer to manage marketing consent, communication channels and cookies. One record for your team to work from.
The banner and Google Tag Manager finally agree on what "denied" means. Modelled conversions reflect reality instead of masking a broken pipe.
What we hear from teams like yours
- Consent Mode v2 is running but modelled conversions look nothing like reality
- Match rate to Google and Meta drifts down every quarter
- Preference centre lives in the ESP, cookies live in the CMP, and never the twain shall meet
- Repeat-buyer identification breaks between sessions and devices
Repeat buyers stay identifiable across sessions, devices and domains.
Gravito's persistent visitor profile has a 365-day server-side lifespan — so when 40% of browsers delete third-party cookies between visits, your repeat-buyer identification doesn't collapse with them. Match-On-ID stitches identity across the domains sharing a login.
- ◆ Persistent server-side storage — 365-day lifespan by default
- ◆ Cross-device identity for signed-in customers
- ◆ Cross-domain profile bridging across your brand portfolio
The numbers in your dashboard match the numbers in your ad platform.
Every event is streamed server-side into Meta CAPI, Google Ads Enhanced Conversions and TikTok Events API — with the consent state attached and the customer identity resolved. Attribution reconciles with your warehouse because both are reading from the same source.
- ◆ Server-side CAPI, Enhanced Conversions and TikTok Events API
- ◆ Consent state travels with every conversion event
- ◆ Warehouse events match activation events by schema, not by convention
The preference centre and the cookie banner finally speak the same language.
Gravito Privacy Centre lets your customers manage marketing consent, communication channels and cookie preferences in one hub. When they change something in the ESP, it propagates to the CMP. When they change something in the cookie banner, it propagates to the CRM. One customer record, one set of preferences, no drift.
- ◆ Unified preference centre across marketing consent and cookies
- ◆ Automatic propagation to CRM, ESP and ad platforms
- ◆ Right to be Forgotten and Data Portability built in
What customers see
The full data foundation, without the CDP tax
eCommerce teams get a full first-party data foundation from Gravito without a six-figure CDP contract — because consent, identity and activation are one platform, not three. And because your Nordic team runs on the same tools your Nordic customers use, the migration path is one customer conversation, not six months of RFPs.
Where to start
Compose audiences from the consent-based first-party data you already collect — and activate them where you already spend.
This is how to do cookie consent properly — a modular, enterprise-grade CMP with built-in identity resolution.
Bridge anonymous visits to personalised experiences. A first-party data toolkit that ties consent, identity and visitor profile into one platform.
A live engagement score for every visitor — before the page finishes loading — so you know who to invest in.