GPP (Global)
The Global Privacy Platform stack — one integration for a growing list of regional signals.
The IAB Global Privacy Platform is the signal-passing layer that keeps pace with regional privacy laws faster than any single-regulation integration can. Gravito's CMP is GPP-native, so onboarding a new US state or a new international regime is a configuration change — not another integration cycle.
What the platform gives you.
US National, US States (California, Colorado, Connecticut, Virginia, Utah, Texas, Montana and more) and Canada — one integration, every section.
Vendor list updates propagate automatically. Every change is versioned so downstream reporting doesn't silently break.
The GPP string is generated and passed downstream in the same tick as your TCF string — no divergence between the two.
Gravito detects the user's jurisdiction and constructs the right GPP signal automatically. No conditional logic in your integration.
What we hear from teams like yours
- Every new US state means another consent string format
- GPP support in vendors is inconsistent, and drift is invisible until an audit
- Ad platforms increasingly require GPP signals to serve inventory
- Nobody wants to run 15 different consent frameworks in parallel
GPP is the way to stop building the same integration seventeen times.
Every US state that passes a new privacy law adds another signal format the ad ecosystem has to consume. GPP is the standardised container that lets Gravito CMP express all of them through one string — so your downstream integrations stay the same shape, no matter how many new state laws pass this year.
- ◆ Every GPP section supported natively
- ◆ New regions added as configuration, not code
- ◆ Downstream integrations see one predictable string
Silent vendor list drift is what breaks compliance in practice.
When the IAB updates the vendor list, most CMPs ship the change silently — and downstream reporting quietly starts referencing vendors that no longer exist. Gravito treats every vendor list update as a first-class event, with a versioned diff surfaced in the dashboard before it ships to production.
- ◆ Vendor list changes surfaced before they take effect
- ◆ Versioned diff view — what changed, when, why
- ◆ Rollback path if a downstream integration breaks
What customers see
GPP-ready, everywhere
GPP is a moving target. Gravito absorbs the changes so your team doesn’t have to track every US state signal individually — and your downstream integrations keep working when the map shifts underneath.