Audience Builder
Compose audiences from the consent-based first-party data you already collect — and activate them where you already spend.
What it delivers
- Segments built on top of the Gravito visitor profile
- Consent state travels with every audience — enforced at activation
- Real-time updates as visitor behaviour and identity change
- Activation to the channels where your marketing already runs
Everything you need in one place
Built on the Gravito visitor profile
Every audience is composed against the same first-party visitor profile that powers the rest of the platform — one source of truth for identity, consent and behaviour.
Consent-native
The consent record is attached to every profile in the segment. Audiences that lose permission drop out automatically.
Activation-ready
Segments are exposed to the downstream tools you already use — ad platforms, CRM, warehouse — through the Gravito API and SDK.
Segmentation on top of a real first-party profile
Audience Builder sits on top of the same visitor profile that Gravito Data Platform exposes. Every audience is a query over that profile — with the consent state travelling with each identity, so what leaves the platform is always something you have permission to send.
Talk to us about your specific activation channels — Contact — and we’ll walk through how audiences flow from Gravito into your existing marketing stack.
Works with your stack
Ready to see it on your traffic?
A 30-minute walkthrough with a Gravito engineer.