ePrivacy
ePrivacy-ready cookie and tracking consent — with the flexibility to keep up with the incoming regulation.
ePrivacy is the regulation that governs the actual technology of consent — cookies, local storage, device fingerprinting, tracking pixels — as distinct from GDPR's focus on personal data. It has been "coming soon" for years, and the eventual shape keeps shifting. Gravito is the platform that stays aligned with the current text of ePrivacy without needing an engineering cycle every time it moves.
What the platform gives you.
Non-essential cookies do not set until consent is captured. No pre-consent tracking, no post-hoc justification.
Cookies, localStorage, IndexedDB, fingerprinting — every storage technology tracked and consent-gated identically.
ePrivacy consent artefacts and GDPR consent artefacts share one record — no drift, no reconciliation project.
Country-specific ePrivacy transpositions (Finland, Sweden, Denmark, Germany and more) supported as regional variants of one platform.
What we hear from teams like yours
- The ePrivacy proposal keeps shifting and your CMP has to keep up
- Cookie consent flows can't drift out of sync with your GDPR record-keeping
- Prior consent for non-essential cookies is easy to get wrong, hard to prove right
- Nation-level ePrivacy transpositions add another layer of variance
Non-essential storage doesn't happen until the consent event fires.
The most common ePrivacy failure is technology touching device storage before consent has been captured. Gravito prevents that at the platform level — every non-essential integration is gated on the consent event, and the gate is enforced by default rather than by convention.
- ◆ Default-deny for every non-essential storage technology
- ◆ Consent event required before any non-essential tag fires
- ◆ Audit trail proves nothing touched storage before consent
Cookies are the tip of the ePrivacy iceberg.
ePrivacy covers cookies, localStorage, IndexedDB, browser cache, fingerprinting techniques and any other technology that accesses information stored on the user's device. Gravito's classifier tracks and gates every one of these identically — because ePrivacy doesn't distinguish between them and neither should your CMP.
- ◆ Every device-storage technology classified and consent-gated
- ◆ Fingerprinting-technique detection at the edge
- ◆ AI-powered cookie categorisation for the long tail of unknowns
What customers see
ePrivacy, kept honest
We track the ePrivacy regulation and its national transpositions so your engineering team doesn’t have to — and your consent artefacts never drift out of sync with your GDPR record.