Data & Identity
Publisher Network IDs
A shared, addressable identity layer for publishers that survives the cookie deprecation curve.
What it delivers
- Consent-native, deterministic identifiers for signed-in and signed-out traffic
- Interoperable with UID2, ID5, EUID and the major open standards
- Shared graph across the publisher network — one login, many properties
- Revenue uplift measured, not promised
Capabilities
Everything you need in one place
Deterministic where you can, probabilistic where you can't
Every session is joinable at whatever confidence the consent record allows.
Standards-friendly
Ships UID2, ID5 and EUID tokens alongside the Gravito ID. No lock-in.
Header-bidding native
Prebid module tested against real Nordic auction traffic.
Addressability, without the compromise
The publishers we work with need addressability without the cookie scaffolding that got them here. Publisher Network IDs are the layer that makes both true at once — a shared identity graph across your network, tied to real consent, interoperable with every major standard, and delivering measurable CPM uplift in the auctions we test.
Ecosystem
Works with your stack
Prebid.jsUID2ID5EUIDGoogle Ad ManagerXandr
Ready to see it on your traffic?
A 30-minute walkthrough with a Gravito engineer.