CMP for Web
This is how to do cookie consent properly — a modular, enterprise-grade CMP with built-in identity resolution.
What it delivers
- Real-time connection of consent and identity — accurate, up-to-date data
- Fewer annoying consent pop-ups thanks to persistent consent storage
- Consent as a value driver, not just a compliance obligation
- Configure once, deploy on multiple domains
Everything you need in one place
Adaptable banners
A banner that reads as part of your brand — with the flexibility to A/B test copy, layout and choice architecture on live traffic.
AI-powered cookie categorisation
Automatic detection and classification of cookies on your site, so your vendor list stays current without manual audits.
Multi-region, multi-brand
One workspace, many properties. Region-specific banner variants for GDPR, CCPA, DPDPA, TCF, GPP — all in one deployment.
Edge data processing
Consent is enforced at the edge, with sub-30ms banner render on real Nordic publisher traffic.
All-in-one dashboard
Monitor consent rates, opt-in-by-purpose, geographic drop-off and site load times from a single admin dashboard.
SDK & API integrations
Server-side consent replay so every downstream tool sees the same signal — Prebid, GA4, Meta CAPI, GTM, the works.
A consent banner with built-in identity resolution
Most CMPs treat the consent moment as a compliance checkbox. Gravito treats it as the highest-value interaction of the session — connecting the consent record to a persistent visitor profile in the same page load.
- ◆ Real-time sync between consent and visitor identity
- ◆ Persistent storage means fewer re-prompts on return visits
- ◆ The consent event becomes an addressable signal downstream
From setup to live in a step-by-step flow
Customise the banner, validate your domain and deploy — with support from a Gravito engineer at each stage. Fully compatible with Google Tag Manager and WordPress.
- ◆ Guided banner customisation with live preview
- ◆ One-click validation and domain onboarding
- ◆ GTM template and WordPress plugin ship with the product
25% more effective consent storage than conventional CMPs
Gravito's persistent consent storage records the visitor's choice and rebuilds a visitor profile that outlasts traditional cookies — so your users see the banner less often, and your data stays cleaner.
- ◆ Consent string stored server-side with a 365-day lifespan
- ◆ Banner triggers less often — proven by direct comparison
- ◆ Better browsing experience, higher aggregate consent rate
A self-service hub your customers can actually use
A dedicated preference centre that meets regulatory requirements and builds customer trust — with built-in logic that dynamically adjusts cookie consents and marketing preferences based on choices your customer already made.
- ◆ GDPR-compliant Right to be Forgotten and Data Portability
- ◆ Customers can view and modify their data, preferences and consents
- ◆ Dynamic logic keeps consent state consistent across channels
Why teams switch to Gravito CMP
Most CMPs treat the banner as a legal artefact. We treat it as the first interaction in the customer journey — because it is. That reframing is the reason customers running Gravito see consent rates climb double-digits without loosening anything about how consent is captured or stored.
The engine underneath is IAB TCF v2.4 certified and speaks Google Consent Mode v2, GPP, and every regional protocol currently on the map. Your engineering team sees one integration; your legal team sees standards-compliant records; your marketing team sees a component they can actually test.
Works with your stack
Ready to see it on your traffic?
A 30-minute walkthrough with a Gravito engineer.