Consent Rate Optimization
Turn the first interaction into value. Test, iterate and lift consent rates without loosening a single legal requirement.
Consent rate is the single biggest lever on how much of the traffic you already pay for actually becomes usable first-party data. Most teams treat that lever as a compliance artefact and never touch it. Gravito treats it as the highest-value interaction of the session — and gives you the analytics, the testing harness and the guardrails to iterate on it safely.
What the platform gives you.
Test copy, layout and choice architecture with a testing harness built into the CMP. Every variant respects the same legal ask.
See opt-in by purpose, drop-off by geography and interaction time-to-decision on one dashboard — inside the same tool the rest of your data lives in.
Ship a banner variant in a sitting, not a sprint. No tag manager round-trip, no legal review for approved templates.
Server-side consent replay to every tool means A/B tests don't break your analytics baseline. Same signal, different variant.
What we hear from teams like yours
- You suspect consent rate is leaving money on the table but can't A/B test it safely
- Copy and layout changes require a legal review round trip every time
- No visibility into which purposes users reject the most, or where the flow drops off
- Every A/B test breaks the analytics baseline you've spent months tuning
The banner is a growth surface with a legal constraint — not the other way around.
Gravito ships with an A/B testing harness that respects the legal ask. Copy variants, layout variants, choice-architecture variants — all measured on the same downstream metric, all governed by the same policy source. Legal reviews the templates. Marketing runs the tests.
- ◆ Template library that's already legal-reviewed for major regimes
- ◆ Guardrails prevent variants that would loosen the legal ask
- ◆ Winners promoted with one click; losers rolled back cleanly
Consent rate is the KPI. Everything else is a diagnostic.
The Gravito dashboard treats consent rate the way an eCommerce team treats conversion rate — headline number, funnel breakdown, cohort splits. See where the drop-off is, why it's there, and what to try next.
- ◆ Funnel view — impression → interaction → decision → downstream signal
- ◆ Per-purpose opt-in rates and per-country breakdowns
- ◆ Cohort comparison between banner variants over any time window
What customers see
Optimise the interaction, not the compliance
The teams that win here treat the banner as a growth surface with a legal constraint, not the other way around. Gravito gives you the analytics, the testing harness and the guardrails to iterate on the interaction without softening the ask — measurable, compounding, and defensible.
Where to start
Native consent for iOS, Android and CTV — one policy source across every surface, every store review passed on the first submission.
This is how to do cookie consent properly — a modular, enterprise-grade CMP with built-in identity resolution.
A live engagement score for every visitor — before the page finishes loading — so you know who to invest in.
Let's map it to your traffic
Bring a URL. We'll show you what changes.