First-Party Data Strategy
Turn the consent you already collect into a first-party data asset your marketing, product and analytics teams can all use.
Every customer conversation about first-party data lands on the same problem — the signal exists, but nothing downstream trusts it. Consent is captured in one tool, identity is resolved in another, activation happens in a third. Gravito is the layer that ties them together so the signal your team collects is the signal your ad platforms, CRM and warehouse all see.
What the platform gives you.
Deterministic + probabilistic identity resolved in the Gravito Data Platform, exposed to every downstream tool as one profile.
Every audience carries its consent state. When permission changes, the signal downstream changes with it — automatically.
Streaming activation to your ad platforms and CRM, plus warehouse-native events in your Snowflake, BigQuery or Databricks.
Match-On-ID keeps identity fresh across sessions, devices and domains — cutting the quarterly match-rate decline that eats your ROAS.
What we hear from teams like yours
- You collect consent but the downstream systems never see the signal correctly
- First-party data lives in five different tools with five different identities
- Ad platforms are asking for more first-party signal than you can safely send
- No one owns the graph that ties consent, identity and behaviour together
Deterministic where you can, probabilistic where you can't.
Gravito resolves visitor identity across your surfaces with a graph that respects the boundaries consent creates. Signed-in users get deterministic identity. Signed-out users get probabilistic identity built from the consent-based data you already have. Both feed the same downstream tools.
- ◆ Signed-in identity across domains sharing a login
- ◆ Probabilistic matching for the anonymous cohort
- ◆ 365-day persistent storage — cross-session identity survives cookie deletion
The signal moves the same second it changes.
When a customer's consent changes — updates in the preference centre, revokes a purpose, opts back in — Gravito propagates that change to every activation surface. Ad platforms, CRM, ESP, warehouse. No batch job, no manual sync, no drift.
- ◆ Real-time sync to Google Ads, Meta CAPI, TikTok Events API and LinkedIn
- ◆ Reverse-ETL to Snowflake, BigQuery and Databricks
- ◆ Server-side signal replay so no downstream tool ever sees stale consent
Every event lands in your warehouse in the shape it lives in Gravito.
No bespoke transforms, no ETL pipeline to maintain, no drift between what activation sees and what analytics sees. The event schema is the same on both sides — so the number in your dashboard matches the number your ad platform bids against.
- ◆ Native connectors for Snowflake, BigQuery and Databricks
- ◆ Consent state travels with every event, forever
- ◆ Analytics numbers reconcile with activation numbers by default
What customers see
First-party data, properly earned
Data Platform is the layer under Audience Builder, Engagement Scoring and every downstream integration. Consent enforced at ingest, identity resolved once, activation live in every downstream tool. The result is a first-party data asset your marketing, product and analytics teams can actually use — because they’re all reading from the same source.
Where to start
Compose audiences from the consent-based first-party data you already collect — and activate them where you already spend.
Bridge anonymous visits to personalised experiences. A first-party data toolkit that ties consent, identity and visitor profile into one platform.
A live engagement score for every visitor — before the page finishes loading — so you know who to invest in.