Data Platform
Bridge anonymous visits to personalised experiences. A first-party data toolkit that ties consent, identity and visitor profile into one platform.
What it delivers
- Real-time identity resolution — data delivered in milliseconds
- Detailed view of each visitor, deterministic and probabilistic
- Cross-device, cross-domain, cross-session profile matching
- Backend-as-a-service — no installations on your servers
Everything you need in one place
Client-side collection via SDK
Probabilistic and deterministic IDs, visitor demographic data and interest segments collected on the browser.
Server-side collection via API
Update and enrich the visitor profile server-side. Accelerates data connection to other systems, scripts and tags.
Match-On-ID
Share the known visitor's saved consent and data between devices and across domains that share a login.
Persistent storage
Consent, IDs and visitor profile stored server-side with a 365-day lifespan — outlasting third-party cookies.
Enriched real-time ad requests
Server-side connection with the Gravito API streams visitor data into your ad stack in the same request.
Profile enrichment
Add extra IDs or data tags from any source — CRM, ESP, warehouse — and merge them into a single visitor record.
Immediate access to visitor data for your entire tech stack
Gravito SDK exposes IDs and visitor data on the browser data layer during the page load — before your analytics, personalisation engine or ad stack initialise. Everything downstream acts on a real profile, not an assumed one.
- ◆ Data on the data layer before other tags fire
- ◆ Deterministic + probabilistic identity resolution
- ◆ Consent state travels with the profile — no drift
35% more identified returning visitors with Gravito
40% of browsers delete third-party cookies between site visits — dropping content relevance and revenue with them. Gravito's persistent first-party storage identifies returning visitors even when the browser has forgotten.
- ◆ Persistent storage with a 365-day lifespan
- ◆ Consent, IDs and visitor profile in one record
- ◆ Bridge sessions with probabilistic visitor ID
Match-On-ID follows the visitor, honouring their consent
The Match-On-ID feature shares the known visitor's saved consent and profile between devices and across domains sharing the same login — so your customer signs in once and gets a coherent experience everywhere.
- ◆ Cross-device matching with authenticated identifiers
- ◆ Cross-domain profile bridging for federated properties
- ◆ Consent record travels with the identity, not against it
The final piece of your composable stack
Collect visitor data on the edge and enrich it on the server side without exhausting your engineering team. Add a few lines of code to the page and persistent storage is available for every other system in your stack.
- ◆ Backend-as-a-service — no installations on your servers
- ◆ Minimal code, immediate persistent storage
- ◆ Works with your CDP, DWH, ad stack and CRM
A unified profile across domains and devices
Seamlessly unified and maintained visitor data, exposed as one profile across every property in your portfolio. Enriched from any source — CRM, ESP, warehouse — merged into one record.
- ◆ Persistent storage — consent, IDs and profile in one record
- ◆ Visitor management with probabilistic visitor ID
- ◆ Profile enrichment from any source
The platform under the platform
Gravito Data Platform is the layer your consent stack, your CDP and your ad activation all sit on top of. It captures every event with the consent record attached, resolves identity across your surfaces, and hands the signal to whatever downstream tool needs it — with the guarantee that no signal moves without the permission to move it.
Works with your stack
Ready to see it on your traffic?
A 30-minute walkthrough with a Gravito engineer.