News
GPP support in Gravito CMP, for web and WebView
Gravito CMP release 6.6.0 adds support for the IAB Global Privacy Platform (GPP), on websites and in apps that show the CMP in a WebView.
GPP is the IAB Tech Lab framework for passing privacy choices to the ad chain where TCF does not apply, including under US state privacy laws. With TCF 2.4 support added in release 6.6.1, the same Gravito CMP script serves both, and applies the framework that fits the visitor’s region.